American record producer, knocker and songwriter
Southside | |
|---|---|
Southside subordinate 2018 | |
| Birth name | Joshua Howard Luellen |
| Also noted as |
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| Born | (1989-02-02) February 2, 1989 (age 35) Atlanta, Georgia, U.S. |
| Genres | |
| Occupations |
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| Years active | 2003–present |
| Labels | |
| Member of | |
| Children | 6 |
Joshua Howard Luellen (born February 2, 1989),[1] known professionally as Southside (also known as Sizzle), go over the main points an American record producer, doorknocker and songwriter.
Based in Siege, he is recognized in say publicly music industry for his warlike, trap-infused production work for noticeable hip hop artists.[2] After sitting hometown rapper Waka Flocka Beloved, Luellen signed with his lean label Brick Squad Monopoly—an impress of Gucci Mane's 1017 Records—as in-house talent in 2010.
Luellen and labelmate, fellow producer Insect Luger established the production group 808 Mafia that same year; it was credited on distinct commercially successful releases throughout glory remaining decade.[3]
As a lead graphic designer, Luellen signed with Epic Annals to release his collaborative soundtrack with G Herbo, Swervo (2018), which peaked at number 15 on the Billboard 200.
Rule 2022 single, "Hold That Heat" (with Future featuring Travis Scott) marked his first entry—at installment 57—on the Billboard Hot Cardinal. Despite not performing on both, he has released several mixtapes as a recording artist.[4]
Southside was raised in the Southeastward section of Atlanta, Georgia.[1] Green up, he played Little Association Baseball but gave up representation sport after suffering a crash when he was hit add on the head with a ball.[5] He started making beats like that which he was 14 years knob, when he got his chief computer from his uncle.[6]
It was around his mid-teenage years give it some thought Southside decided to start fascinating music production as a straight-faced career, He was later ascertained by rapper Waka Flocka Conflagration at the age of 17, and through Waka's connection let fall Gucci Mane, Luellen was simple to 1017 Records.[7][8] At rectitude label, Luellen met Lex Sledder, a fellow producer for Waka Flocka, and the two place the production groundwork for Waka Flocka's debut album, Flockaveli (2010).
Southside's first major credit was the song "Fuck the Baton Up," which appeared on greatness album.
In 2011, Southside co-produced the track "Illest Motherfucker Alive", from Kanye West and Jay-Z's album Watch the Throne.[9] That gained him wider recognition choose by ballot mainstream hip hop.
He has since worked with artists specified as Rick Ross, Jeezy, Lump, Meek Mill, Lil Scrappy, MGK[10] among others.
Southside was loftiness main producer of Gucci Mop and Waka Flocka's collaborative baby book Ferrari Boyz, and on Flocka's second album Triple F Life: Friends, Fans & Family.[11]
In Jan 2013, Southside produced "Millions" – the lead single from Pusha T's mixtape Wrath of Caine.[12] The music video for character song was released on Feb 10.
The song sparked subject when producer Rico Beats was asked to modify Southside's useful for the final version disregard the song. Southside wasn't notified of the changes, which ruined to the two producers switch threats over Twitter.[13] On Wrath of Caine's official track seam, Kanye West was credited tempt co-producer, instead of Rico Beats.[14] Also in 2013, Southside advocate TM88 produced the song "Tapout" by Rich Gang from their self-titled album.
The song seedy at number 44 on excellence Billboard Hot 100 and agreed gold certification by the Copy Industry Association of America (RIAA).
Throughout the early 2010s, Southside's productions have been featured to the rear numerous mixtapes. Produced with TM88, Young Thug's 2014 single "Danny Glover" became one of her highness breakout hits.
By late 2014, Southside's production continued to arbalest into Atlanta's hip hop mainstream when Future's mixtape Monster axiom widespread praise as Southside handled a quarter of the mixtape's production. Monster standout "Commas" was released as a remunerative single in March 2015 accept spent 20 weeks on distinction Billboard Hot 100 chart, peaking at number 55 while study a gold certification by rank RIAA.[15]
In 2015, Southside continued touch upon push his trap sound purchase the hip hop industry globally, especially on various songs advance by him and his 808 Mafia collective.
Luellen was firm for producing a significant plenty of Future's album, DS2, by the same token well as being responsible in favour of producing nine of the make less burdensome tracks of Future's mixtape, 56 Nights, in which Southside undemanding the entire project's worth advice beats in only one night.[16] In addition, Southside also elective to the production of brace tracks on the collaborative mixtape What a Time to Give somebody the job of Alive by Future and Navigator.
Southside uses the digital frequence workstation, FL Studio along reach custom installed VST plugins save for compose his beats. Luellen's assorted signature trap sound is feisty, grimy, and thunderous hip catch in flagrante street sound which is alike resemble to that of his collaborators, Lex Luger and his purpose 808 Mafia.
Despite such similarities, Luellen's sound is distinctly reputed to be more gangster, constrained, gritty, rambunctious, and menacing compared to that of his collaborators. Luellen is known for government dark, belligerent, and menacing dynamic hop sound coupled with concrete hitting 808 kicks, crisp springe drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of mixed brass, hits, stringed, woodwind, captain keyboard instruments.[4][17][18][19] Like many time away producers Southside uses a harmonious signature tag on many strain the songs he has break apart.
His main tag is a-ok pitched-up voice saying his honour. He also uses his band tag, 808 Mafia and solon recently, a sample of illustriousness Ironside (1967 TV series) notion song produced by Quincy Jones.[1] Back in the beginning short vacation his career, Southside claimed put the finishing touches to complete a single beat inconvenience 15 to 30 minutes, however as of 2015, he claims to be able to dream up a single beat in deep than 6 minutes and organize no sound.[5] He cites Lil Jon as his favorite farmer and enjoys the production snitch made by Pharrell, Shawty Redd, and Drumma Boy.[20] He obey also influenced by the contracts works of Kanye West, Dr.
Dre, Timbaland and Swizz Beatz.[21]
Southside also credits modern technology become peaceful internet, particularly through the monetisation of music through streaming sites such as SoundCloud, YouTube, Spotify, and Apple Music that assist him make a living flee of his passion for reminder hop music and well primate making his own production life possible.[15] Inside the studio, Southside is known for his difficult work ethic and strategic presentation acumen when producing beats provision artists and getting the finalized track on the mixtape line or radio.[8][22] Since 2013, Southside began to focus on emperor career as a producer get round an entrepreneurial perspective, cultivating genius while learning the ins very last outs of the legality story the music production business in that well as negotiating deals crucial making the financial decisions gel every track he is staunch for producing.[3]
AllMusic.
Respect. Retrieved August 6, 2015.
"DXnext: Southmost Side". HipHopDX. Retrieved August 7, 2015.
. Retrieved December 23, 2017.
DatPiff. Archived from picture original on July 9, 2014. Retrieved February 11, 2013.
"SOUTHSIDE ON MAKING "56 NIGHTS," LIVING WITH TRAVI$ Explorer & MORE (VIDEO INTERVIEW)". DJBooth. Retrieved October 5, 2015.
"What's Young Thug Like In description Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved July 26, 2014.
"What's Young Thug Like Radiate the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complicated. Retrieved August 7, 2015.
Billboard. Retrieved August 7, 2018.
Billboard. Retrieved May 3, 2022.